TubeMogul : Tracking the tubes - analytics for web videos

ImageTubeMogul allows you to simultaneously upload your videos to several major video download sites (YouTube, Brightcove, Blip, Google Video, Metacafe, Yahoo, etc.) and then it tracks the viewings. Just the unified upload feature of the TubeMogul is a great time saver and then having the analytics available makes it even more attractive.

They recently published a white paper that describes their “secret Formula” of what makes an online video a success based on the most number of views.

“Secret Formula” - .5C + 15.M + .20T + .15P = Success

Alright, we admit that an exact formula may be a bit over simplistic, but when it comes to deciding how to allocate time and resources on a video intended on marketing something virally, the weighting of these four components should follow closely to something like this: That’s it. Write down the formula above on a cocktail napkin and you have the code cracker for getting people to watch and forward your video. The formula above says that creating a video is a weighted function of four components:

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

I am not sure if I agree with the formula; thumbnail is probably more than 20% where the most choice of what to watch are made based on the visual input. In fact, one of the example they describe has everything other than meta data and thumbnail and it still got 7M views. Of course, it was about Britney spears, so it shouldn’t even have been included in the formula in the first place.

What I do know is that having detailed information of who is watching the video will certainly be helpful in fine tuning the meta data, tags, thumbnail and the content to get your message across.

tube_mogul

 


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The Amazon SoCal Startup Project

The Start-Up Project from Amazon Web Services for Southern California start-ups, VCs and investors.

And two regional events in S. California. Details below:

Amazon Web Services brings The Start-Up Project to Southern California! This exclusive half-day event shows start-up leaders how to scale their businesses using services such as Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage Service (Amazon S3). Come learn how Amazon Web Services empowers entrepreneurship, innovation and sustainable growth.

From 2-5pm hear from Amazon Web Services executives and local start-ups about AWS’ solutions. At 5pm, join us for a cocktail reception with appetizers and great networking.

Who should attend:

· Entrepreneurs, founders and leaders of

start-up/early-stage companies, and venture capitalists

Reasons to attend:

· Understand how to integrate Amazon Web Services into your

business

· Find ways to cut fixed infrastructure costs while

increasing reliability and scalability

· Network with local VCs and other start-up leaders

· Discover how to win $100,000 in cash and AWS credits in

the AWS Start-Up Challenge

When/Where:

October 22nd, 2-7pm

San Diego - RSVP http://www.regonline.com/Checkin.asp?EventId=159698

October 23rd, 2-7pm

Los Angeles (Santa Monica) - RSVP

http://www.regonline.com/Checkin.asp?EventId=159552


See http://aws.amazon.com/startupproject


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Irisize your pictures

irisize logVirtual Iris is a Santa Monica, California based company that is making pictures more interactive - and exciting.

ImageInteractive controls can be added to any picture so that viewers can zoom in and out of pictures, create 3D effects using a sequence of pictures, or create a compact gallery with a clever popup mouseover.

The Ajax/ Javascript website has Lightbox type features (Lightbox is a popular Javascript used to overlay images on web pages).

At the Virtual Iris website, pictures can be “Irisized” by uploading the images and going through a sequence of steps to place controls on the picture such as zoom, etc. Finally the picture can be “output”, which generates a snippet of code that the user can place on their blog, website or social networking site, such as Myspace.

The Irisize product can be useful for ecommerce merchants who want to maximize the number of product pictures they can show on a page, while providing a higher level of detail for each picture.

We could not get the zoom controls to work when we embedded the picture into our website, but we were able to get a pointer to the picture on the Irisize website. Click on the picture on the left to see the interactive photo with controls.

Virtual Iris is expected to present at the VentureNet Conference in Costa Mesa, on October 5th, 2007.

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Online video site Joost launches

Joost-1Joost, the streaming video site that has been getting a lot of buzz lately, officially launched today. The date came later than expected (earlier we reported the site would launch in June), but the previously invite-only Joost beta 1.0 is now open to the public.

Prior to today’s release into the wild, the site already had a sizable user base (over one million private sign ups), making it less likely to see a quick hockey stick movement in registered user numbers — although, in Web 2.0, we know anything can happen.

From presentation to functionality to content, Joost simulates a real television viewing experience. Unlike YouTube’s small viewing windows and search engine-esque layout, Joost defaults to a full screen viewing mode from within which users can access video controls and browse video “channels.” The company has made a few high-profile content deals: Joost secured a contract with Viacom in February to give the site access to shows from MTV, BET and Comedy Central. Other networks the company has licensing deals with are CBS, CNN, Major League Baseball and the NHL. However, while the quality of Joost’s content is above average, the quantity leaves something to be desired. After all, all of these licensing deals combined would only be the equivalent of having a TV with just 7 channels on it. While shows from these networks don’t make up all of the content found on Joost, the site doesn’t come close to having a library nearly as deep as YouTube’s. Joost needs to leverage their current momentum to solidify more broadcast agreements.

Joost’s founders are Janus Friis and Niklas Zennstrom, previous creators of Kazaa and Skype, who received a portion of the $2.6 billion eBay-Skype acquisition that they used to fund development of the internet TV site. Joost runs on peer-to-peer technology (P2PTV) provided by the same company that developed Skypes’.

800Px-Joost 03-Blog Otf Myj


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