MyBuys helps tell you what you want to buy

1191892062651MyBuys, a behavioral one-to-one recommendation service for online merchants, recently raised $10 million in a series B round led by Palomar Ventures with help from previous investor Lightspeed Venture Partners.

MyBuys helps people find what they want on web merchant stores. Based on data gathered by the retailer in addition to personal info offered by the consumer, MyBuys suggests products on a one-to-one customized basis to shoppers. In addition, the service will alert you when a product that you want becomes available. Found a great pair of shoes but only want them if they have a pair that’s pink size 12? MyBuys will alert you when it comes in stock.

The service, which has no upfront costs for the client and is ran on a pay for performance model, is already in place on Ritz Interactive in addition to smaller sites Lancome Cosmetics and Hancock Fabrics. In June of this year MyBuys released version 3.0 of the service, expanding the modes of delivery for their recommendations from email and RSS to include real-time recs right on the merchant’s website.

Check out a podcast interview with Paul Rosenblum, VP of Marketing for MyBuys (hosted by Get Elastic). Rosenblum says that when recommendations to consumers are accurate and useful, “it’s really not advertising anymore. It’s about service.

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