Revver version 2.0 and video revenue sharing market

ImageRevver has just launched version 2.0. The new site has a few new features - Interface is cleaner, improved search functionality, better sharing (like Wordpress plugin), better categorization, video responses, and simpler ways to communicate with other members.

For advertisers, they can now sponsor collections, like “most watched” or “most commented” and banner ads for certain categories.

There are some reports that Revver paid out $1M in the past year to its content producers; not a large number, but it is a good start.

An interesting example is when an iPhone user got a 300 page bill from AT&T and made a little video out of it and posted it on Revver; the rumors are that she made about $5,000 from the video. I can’t even hazard to guess as to how much the infamous folks at Eepybird.com that made several videos of menthos and coke fountains, made.

Youtube apparently shares some revenue with select partners, Blinkx, Metacafe, mDialog and very long list of others have similar model and Google has launched video adsense as well. The revenue shares range from about 40% to 80%, with most of them at 50% share.

A recent Forrester report that says 7 percent of consumers in North America who use the web regularly are uploading videos at least once a month, which is a much larger number than I expected (perhaps the qualification of “regular web user” explains why the number looks huge)

Another place that I see the growth in user generated video is in product reviews. We know that when buying a new product people prefer “peer reviews” rather than “expert reviews”; so I can see videos posted on Amazon describing the products and have a revenue share model which was similar to that of Epinion. The market will continue to grow, new niche player catering to specific interest will continue to gain market share and benefit from the long tail of search engines, big players like Google will continue to dominate and there will be rise of videos about products.

Tags: revver, youtube, online video, revenue share


One Response to “Revver version 2.0 and video revenue sharing market”

  1. By Angela Wilson Gyetvan on Nov 1, 2021 | Reply

    Hi, Sunny — thanks for the coverage. We’re excited about our new features. BTW, the guys from Eepybird have made more than $40K from their original Diet Coke and Mentos video, and are still earning.

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