OpenSocial: Google takes a plunge into the social scene

Google is expected to launch its Social networking platform tomorrow, Halloween 2007, and we are wondering how many social networking companies will be shivering in their boots!

No it is not yet another social network. What it is, is a common API which will enable developers to build Social applications to a single set of standards, instead of having to learn a new syntax, like every other month, to accommodate the idiosyncrasies of each social network.

Google’s OpenSocial network will extend to partners such as  XING, Friendster, hi5, LinkedIn, Plaxo, Newsgator and Ning, according to TechCrunch.

This could be huge, with Google suddenly becoming the “operating system” for the social networks, as Microsoft did for the desktop several decades ago, leaving Facebook and Myspace with their proprietary systems behind (a-la Mac).

Earlier this month Google was roundly snubbed by Facebook as they chose Microsoft as their Ad partner. It was clear that Google would not be sitting still for long. But
this transition to a truly open social platform still came way sooner than expected. Google sure knows how to keep a secret!

Earlier today, we wrote about Explode, a social aggregator engine that is seeking to share information across the social networks. It is not clear if Google’s latest plans will help Explode or not (make it possible for Explode to unify networks like LinkedIn and Plaxo that Explode has not yet attacked) or whether, as happens with many things Google, Explode and other companies will just find themselves redundant as time goes on.

* Pictures courtesy of GigaOm and therealmccrea

Technorati Tags: Google, OpenSocial, Myspace, linkedin, plaxo, ning, friendster, explorde, xing, hi5

One Response to “OpenSocial: Google takes a plunge into the social scene”

  1. By Amish on Nov 1, 2021 | Reply

    Myspace looks to be joining the gang

    http://mashable.com/2007/11/01/myspace-opensocial/

    With that - Facebook is in huge danger of becoming the Mac ….

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