Leads360 receives $3.25 million

Head Logo2ASanta Monica-based Leads360 just raised $3.25 million in a Series A round led by Rustic Canyon Partners.

Leads360 provides on-demand lead acquisition as well as lead management services with its “Lead Manager” platform. Currently the company only focuses on mortgage leads, but this round of funding may change that: John Babcock, Partner at Rustic Canyon, says that the influx of capital “will allow them to expand quickly into new markets and leverage a network of partnerships for growth,” fueling speculation that the company may expand into lead management for other verticals such as autos, debt and education.

The leads management landscape is a crowded one. The company faces a number of competitors such as AIMpromote, SalesForce, icoSales, etc., the list goes on. It appears Leads360 differentiates itself by offering deep customization options for lead management workflow, allowing clients to tailor their platform in what ever way they’ve found to be successful.

The company’s CEO is Jeff Solomon, a serial entrepreneur who graduated from ASU only 11 years ago and has been starting businesses ever since. He has a blog, www.thecomplexsystem.com, where he chronicles his path as an entrepreneur. Here’s an excerpt from his latest post:

For me, the idea of learning just a bit more today than I knew yesterday keeps me going. I’ve mentioned before how my dad taught me early on that I should hire people smarter than me. I think I do that not only because it makes me successful, but because it makes me smarter. I learn from watching others. I’ve learned just about everything I know in business from watching other people. After all, I didn’t really learn much in school; well about business anyway.

We love seeing CEO’s up the transparency factor with a company blog, but personal anecdotes like this really add a unique, inspirational touch. Great reading.

Look for Leads360 to expand soon.

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