Joost Comes Out of Hiding!

Working under the code name “The Venice Project”, the web television site Joost, is now ready to unveil its wares to the public. Currently in beta, they are expected to launch the site (which is already generating quite a buzz) on June 30th, 2007.

The co founders Niklas Zennstrom and Janus Friis, have yet again found a great use for their golden goose - peer to peer (P2P) distribution technology. Having used the concept very successfully in Kazaa for internet file sharing, and in the widely used Skype internet calling, they are now ready to launch a site for distributing licensed content from major media publishers.

Their first coup came in the recently announced deal to distribute content from Viacom, after talks of a similar deal between Viacom and Google owned YouTube collapsed. Joost now gets access to prime Viacom content sources - including MTV and Paramount pictures.

So is Joost another YouTube wannabe? Well not really. For one, Joost is taking care to distribute only licensed content, which has long been the Achilles heel of YouTube. While YouTube will remove content if asked to by the publisher (and Viacom has asked to have 100,000 clips removed from the site!), they do not self police themselves. Besides, YouTube relies on users to post content, much of it unauthorized.

Also, Joost will distribute high quality, full length video content, not just clips.

Looks like TV on demand, is finally here!

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3 Responses to “Joost Comes Out of Hiding!”

  1. By Alex on Feb 20, 2022 | Reply

    The reason Viacom likes it is because users can’t upload any content and the content being distributed is “protected”. How long before hackers break that code? I’d say 20 min or so?

  2. By George on Apr 13, 2021 | Reply

    Ye, If anyone has an invite to Joost, Can I hve one please??

    Email =

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