Clicktale: Watch what’s happening on your website

Clicktale has just released their web analytics program. It is one of the latest in a host of web page analytics applications, but with a twist. It allows you to track users as they interact with your web site. It actually shows you movies of visitors as the click and scroll through your site, and even records the time that hover over a link.

Clicktale offers heatmaps like CrazyEgg, whom we reviewed earlier, as well as other analytics data such as pages visited and links clicked. However, the neat feature is the recording that they provide of each visitor to your site (you can tell them how often you want to track visitors eg 10% of all visitors to your site). If you change your website, you still see the original interaction of the visitor with the site as it was at the time of the visit, because the pages are cached.

As with other analytics programs, Clicktale requires you to install a piece of JavaScript code on the site that you want to track. The program starts working immediately, archiving clips of visits to the site. There is also a very good search program that allows sifting through the recordings.

While it is interesting to see aggregate analytic information as with Google Analytics, there is a certain unique insight that can be obtained from watching a user interact with your site. The clip above is a recording of a user as they scroll through the bizorigin website. You can see how they got to your site (Google search or referral from another site) and follow them as they scroll through the site. You can see, for example, if they found the article that they were looking for, when they did the search. Or you can see how they skim over certain articles, while pausing at others.Again, like the other programs (other than Google Analytics which is all free), Clicktale gives away the first 100 visitor recordings per month on two domains, free, and then charges up to $99 per month for 1000 recordings a day, and up to 8 domains. The most expensive version also allows tracking of secure pages which can be useful for tracking visitors purchase activity.

Other applications that provide similar tracking and viewing features are tapefailure and robotreplay.

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4 Responses to “Clicktale: Watch what’s happening on your website”

  1. By Mike on Aug 8, 2021 | Reply

    Tapefailure gives a pretty good playback also.

  2. By Andy Gibbs on Aug 8, 2021 | Reply

    I like regular awstats. Gives you a quick picture

  3. By TechnoGeek on Aug 9, 2021 | Reply

    This is so very hip stuff! Go CLICKTALE!

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