ActivePrime: Making data presentable one record at a time

activeprime logoActivePrime is a Pasadena, California based company that is providing products and services geared towards cleaning and improving the quality of data, in the CRM space.

ActivePrime’s suite of products includes CleanCRM, a PC based product, for “Contextual Data Shaping“. The software verifies and fixes data records, using artificial intelligence (AI) and a proprietary Rules Engine, that can recognize and fill in structured data.

activeprime contextual data shapingActivePrime is a data quality partner for top CRM providers Saleslogix, and Siebel. ActivePrime plans to continue to broaden its compatibility base in the CRM arena.

ActivePrime will be presenting at the VentureNet Conference on October 5th, 2007. The company is currently self funded.

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OAuth - Breaking down barriers

OauthThe “final draft” version 1.0 of OAuth was released yesterday. OAuth is an Open Authentication spec that is attempting to become the standard for cross-platform information exchange.
- The Problem -

Let’s say you have accounts on a wide number of websites: Facebook, Netflix, Flickr, Amazon, Twitter, etc. Combined you have a network of sites that perform unique functions as well as store your personal information. Currently, however, information about you that is available to one site is inaccessible to the next. For instance, Netflix has no idea what you’ve purchased on Amazon and vice-versa, information that would allow both sites to offer better, more personalized recommendations that would help you find more movies you want to watch while increasing sales at the same time.

Cross-functionality isn’t an option either; there’s currently not a way to automate a Twitter post letting your friends know that you have just posted a new photo album titled “____” on your Flickr account. In order for this to work, each account would need your personal login and password credentials of the other, giving both sites full access to sensitive information as well as the ability to modify it. While the sharing of unique personal data and the utilization of cross-functionality would be useful, the difficulty of safely transferring info from one site to another has not been surmounted, leaving each account existing in a vacuum.

- The Solution -

OAuth is a protocol that enables the secure transfer of login credentials across platforms, making the examples above easy tasks. With OAuth, people can enjoy cross-functionality among different accounts without ever exposing their passwords. In addition, people are able to select the level of access granted to other sites for each of their accounts. For example, a person could give access to their Facebook interests, but not to their wall posts or friends lists.

Programmers developed OAuth by combining what they saw as the best features from other protocols (such as Google AuthSub, AOL OpenAuth, Yahoo BBAuth etc.), and they hope to solidify it as the open authorization standard. One feature that really sets OAuth apart from the rest is that its built with support for not only websites, but desktop apps and mobile devices as well.

Micropledge - get software made - A crowd-chipin compared to crowd-sourcing


MicroPledge allows users to support software projects by making small pledges which add up to pay the developer.

There are several projects that I can think of which will probably cost $500 or so to do. Unfortunately those projects are not worth $500 to me, they are worth $15-$20.

So I can submit an Idea for the project on the MicroPledge and pledge $20 for it. Hopefully there will be others who need something similar and they might pledge $5-$10 for it and then you have a pool of money that is just enough for a developer to code the project.


Any user can submit a project idea or pledge to existing projects. Developers can quote to develop projects and get paid.

This is sort of like crowd sourcing in reverse- crowd-chipin, let’s call it.

Funny thing is that I saw this happen in health care industry for a major project once. Hospital A needed a piece of code written, developer wanted $1.5M for it. We got the sister hospital involved and the vendor was able to give us names of a few other hospitals that had similar systems, we called them up and got pledges to up their license fee by $200k if the new code is written. The developer had $1.5M+ in pledges and the work got done. The hospital A, ended up getting the software almost free because they agreed to beta test the code. Because the pledge was an increase in the license fee, the developer made a lot more than $1.5M. I was counsel to the first hospital and prepared the software development and implementation agreement for that deal.

There are times when the model is perfect! It is a great deal for the developer; they have the development funds pledged and the fact that it is a desirable piece of work, also means that the developer can license it or shareware it and improve his return. It is a great deal for the consumer, they get custom software written for a fraction of the cost.

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