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Wirama, RFID Antenna/reader enabler raises $1M in series A financing

Earlier I wrote about RFID technology implementations falling far shor t of the predictions. As I noted there, one of the issues facing RFID implementations, is that the antenna/reader technology is not always robust enough to cover all of the physical space where the system is to be deployed.

Instead of being a hardware installation issue, it becomes an infrastructure issue. One needs to ensure that the every part of the physical structure where RFID will be deployed, is capable of sending the RFID data, and the antennas are placed appropriately to be able to read the data accurately. With the signal fading issues and physical constraints, getting full coverage is very often not easy.

Wirama tries to address the particular issue of accurate readings of RFID signal over physical space.

“Wirama’s products allow customers to deploy more economical and efficient use of RFID systems in warehouses, stores and loading docks,” said Ben Wild, company president. “This is enabled by a fundamental set of novel, patent-pending innovations that increase range and reliability of RFID systems by essentially eliminating the effects of fading.”

With improved reliability and range, RFID may get a chance to fulfill its promise.

Wirama was co-founded in 2006 by Ben Wild, Upamanyu Madhow (UC Santa barbara) and Kannan Ramchandran. The trio brings a great deal of design and technology experience to the company.

Wirama announced that the company has closed a $1.0 million Series A round of financing from a group of experienced technologists. The investing group is led by Silicon Valley veterans, Dr. Steven McCanne and Jerry Kennelly. Kennelly will take a seat on Wirama’s Board of Directors.

We wish them well.


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March 13th, 2007 Posted by Sunny Kalara | Startup | one comment